The Top 3 Uses for Your Company Logo

So, you’ve approved a logo that an illustrator designed for you. Congratulations to all! But in all your excitement, you realize that you didn’t really plan how to use said logo. Don’t fret: Here are the top 5 uses for your company logo. Print Media Print media encompasses posters, flyers, handbills, brochures, magazines, business cards, and dozens of other formats. Ensure that your logo appears in some fashion on all of it. Here are some specific use cases you should choose: Place your logo in the top corner of any publication you release. If you put out any sort of

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2020’s Hottest Logos: The Newest Trends (And The Classics That Won’t Go Away)

Logo design is one of the most important aspects of branding. A logo is often the face of the entire brand. It’s the first impression and the image that sticks in a person’s memory. It’s no wonder then why it’s so important for your logo to adapt over time. After all, there’s no room for staleness in today’s markets!  Many of the logos of generations past have distinct features that aren’t entirely relevant today. Classic, sure. But modern and trendy? Not so much.  Colors, patterns, textures, and typography have an expiration date when it comes to marketing and branding. This

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Indian Tech Startup Profits Soared To New Levels in 2019

India’s startup space has shown positive growth for several years now. It shows no sign of slowing, evidenced by the record numbers that soared across the board in 2019. Startups are expanding into exciting new territory which fuels their growth. In years past, their efforts have been on creating e-commerce solutions. Now, however, they’ve taken the market by storm and they’re seizing a vast range of opportunities. Through their creativity and vigor, Indian startups are creating solutions to market problems that have never been addressed. Records Soared, Far Surpassing Previous Years Tracxn reports a massive $14.5 billion was raised in

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Microsoft Co-Led $15M Investment in AI Software Evisort

Evisort was started in 2016 by researchers from MIT and Harvard.  The startup from San Mateo, California creates artificial intelligence software to help businesses  across the globe. The software is used to streamline corporate contracts through more efficient processing and tracking. Microsoft wants in on the booming platform and it’s easy to see why. M12 is the branch of Microsoft responsible for investments. They have locations throughout the world including Seattle, San Francisco, London and Israel. The Evisort deal was co-led by M12 and Vertex Ventures US, a venture capital firm from Palo Alto. It was a $15 million Series

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Vaughan Oliver: A Graphic Design Revolutionary

World-renowned graphic artist, Vaughan Oliver, has passed away at the age of 62. He is responsible for some of the most intriguing and thought-provoking album art of the last several decades. His career began to blossom when he attended Newcastle-upon-Tyne Polytechnic. It was there that he mastered the art of graphic design. Oliver moved to London in 1982 where he became the first employee for 4AD as their in-house designer.  Known primarily for his work done through 4AD, Vaughan Oliver was a revolutionary artist who changed the way music and art are intertwined. Oliver once described himself as a “working

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What Companies Does Google Own?

When you think of Google, what first comes to mind? For most, it’s probably the famous Google.com we all know so well. This is reasonable considering 2.3 million Google searches are performed per minute – making it the most-visited website worldwide. But Google represents much more than just a search engine now. Since its publishing, in August 2004, Google has made a substantial name for itself. A name so big, the company decided it needed a parent company. In 2015 Google had all acquired businesses organized under Alphabet, Inc. The parent company is currently administered by Larry Page (Google’s founder

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Facebook’s New Logo Leaves A Bit To Be Desired And The Internet Is Mocking It

Facebook revealed a new logo on November 5th. The idea of the logo is to distinguish the Facebook brand from its apps such as Instagram and WhatsApp. The logo leaves much to be desired. Its lack of creativity is being ripped to shreds by competitors in the social media industry as well as the general public. Not many things in life are as boring, basic and bland as the new logo Facebook has boasted. It’s the boiled potatoes and white toast of logos. The logo is simply “FACEBOOK” in all caps in a rather unexciting font. The company’s thought behind

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The Subtle Significance of the Democratic Candidates’ Logos

IMPORTANT NOTE: This article is a exploration of the interesting role that logo design and branding plays in political campaigns. Information on the candidates’ campaign positions is taken from their websites.  Hatchwise neither endorses or supports any particular political candidate. For our take on the role that Donald Trump’s brand plays in his political campaign please go here. Joe Biden’s campaign slogan: “Our best days still lie ahead.” Stated vision for the United States: Strengthening collective bargaining and unions Healthcare for all Tackling climate change Criminal justice reform Stronger labor laws and tax codes to help the middle class Securing the

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The 7 Most Inappropriate Logos Of All Time

A logo can help to make or break a company. Good logos should be designed with the brand in mind and one look at a logo should evoke the feeling of the company’s brand. Color choice, placement and font should be considered when brainstorming logo ideas. Unfortunately, some designs have come up short in these areas. To be fair, it may not always be the designer’s fault. The results are hilarious for the public but perhaps a tad embarrassing for the companies. 1. Comprehensive Health Care This was intended to be cute and to be honest, it still is but

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What Makes Trump’s Political Brand So Powerful?

IMPORTANT NOTE: This article is part of our series of articles exploring the interesting role that logo design and branding plays in political campaigns. Information on the candidates’ campaign positions is taken from their websites.  Hatchwise neither endorses or supports any particular political candidate. For our take on the role that the current Democratic candidate’s logos play in their campaigns please go here. President Donald Trump’s political slogan has made shockwaves around the world for the last several years. You’ve seen it and heard it over and over again. Those red hats with the white letters are about as simple

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