Why Are Logos So Important?

If you are in any type of business, then you understand the importance of logos. However, if you are not, then chances are, you are wondering why a logo is necessary for a company or brand. After all, the company name is the most important thing, right? 

Wrong. While a business name is important, it’s not the most memorable thing about a company. 

Think about Apple, Starbucks, FedEx, MacDonalds, and more. What makes them stand out? Yup, that’s right. The logo. When you think of the business, you think of the logo. You see the logo, you think of the business. 

Logos are designed to make a business stand out. It’s a way to separate them from the crowd or competitors. 

How does one get a logo design? 

There are many ways to get a logo for your business. You can hire a graphic artist, or you can work with a design agency, or, you can hold a logo contest. 

No matter what way you decide to find your logo, make sure that you work with a platform (or individual) that offers full transparency and guarantees that your design will be 100% unique, designed by them. There is nothing worse than clipart (pre-existing work) used in your design. The last thing you want is to stumble upon your design being used in someone else’s logo as well as yours.

What to look for with your logo

The secret to a fantastic logo is keeping it simple. You don’t want it confusing. Make sure that it’s not misleading (doesn’t make people think that your business is something that it is not), hard to read, or full of bright, off-putting colors.

Also, avoid having a dated logo. Your logo should stand the test of time. Try not to include things that will give your logo a set time period (no one should be able to tell if your logo was designed 2 years ago or 20). 

Make sure that it fits your brand. Your logo represents your company. Do you have a fun, interactive business? Is it formal and professional? Make sure that your logo is an accurate representation of your business. 

Other than your business plan and company mission, it’s safe to say that your logo is easily one of the most important parts of your company. So, take your time and make sure that you find the perfect one for your business!