The World’s Oldest Recorded Logos #5 Levi Strauss Co.

The Levi Strauss Company’s two horses are known throughout the world. Today, there are a few versions of the pant tag that have come out throughout the years.

There is the durable and simple red tag that comes on each pair of jeans in addition. And, there are the printed material logos that are various shades of dark red with two arcs at the bottom.

This logo hasn’t changed much either, except for a few variations of the horses. There are different inks that come and go through the years, and the horses may be smaller or larger on some variants.

But the essentials of the logo have stood the test of time since the brand started using it in 1886.

Originally, the company just made working jeans. Today, they create dresses, jeans, and jackets as well.

The two horses drawing carts in opposite directions give the logo a beautiful symmetry. We as the viewer don’t really know why they are going in opposite directions, but we are led to believe that they are working as hard as the people wearing the jeans.

The original logo had jeans in the center of the two carts. They are a rather withered-looking pair compared to today’s ultra-sharp versions in skinny cuts. But originally, denims were simply durable clothing for working in. The jean as fashion statement came later.

The original logo didn’t use red ink. The color was a dark grey or black. Red ink came later, presumably with availability.

The only major change in this logo over time has been that the “banner” in it went from curving down with a dip in the middle to curving up with a dip in down in the middle.

A lot of people like to talk about the psychology of logos, and with this logo, there is certainly a lot to comment on. But the thing that is really striking about this logo is the detailed illustration.

At the time, printing was expensive in the United States. The detailed logo suggests that extra care was taken to ensure a quality product. It would have been rare to see a printed illustration like that in the first place. To put it on workwear was especially unusual.

The logo emanates a lot of values about hard work, craftsmanship, and durability. These were really smart things for the makers to tap into as they ventured into Western workwear. The West was wild and uncertain for a lot of people financially.

One thing was certain, though: the West was a lot of work. Tapping into the needs and psychology of the consumer shows a real genius on the part of Levi and Strauss.

They were shrewd businessmen who had a patent on their denim production process even in the early days.

Levi’s today is known for its classic cuts and expert tailoring that flatter people, no matter how tall they are. Of course, in the original days, the selling point was durability. Denims then were not cut the way they are today, and the washes and fades were real from use.

The use of animals in the logo taps into some ideas about work and vehicles. The fact that those horses have stayed on the logo through the years is a bit of a comment on industry and the development of the vehicle.

The horses are of course beautiful. They are also a favorite animal of people around the world. But it’s interesting that there have not been as many comments in fashion about the labor that animals produced for clothing manufacturers in the early years of industry.

At the time the logo was made, the animals were simply a necessary part of industry. But with time, horse-drawn carriages have come to represent nostalgia. Few people remember what working conditions were like for animals at the turn of the 19th century.

As people have moved away from horses as a main source of transportation in the developed world, it’s an interesting statement that these animals have stayed on the logo.