3 Things Small Businesses Can Do to Survive the Remainder of COVID-19

Is your small business struggling to stay afloat amidst COVID-19 closures? The tips and resources below will help to keep your small business alive throughout the remainder of the pandemic, while setting your business up for success in a post-pandemic world. 

1. Create a Thriving Remote Work Environment

In order for a small business to thrive and grow while operating remotely throughout the pandemic, an effective communication strategy, positive work culture, and a solid cybersecurity plan are all essential. 

• Improve collaboration in the remote work age by connecting with employees via Microsoft Teams or Slack, and scheduling regular team check-ins. 
• Learn how to create a positive remote work culture with some tips from Business Insider. 
• Protect your small business from ransomware, malware, data breaches, and other security threats as your team works remotely throughout the pandemic.

2. Boost Your Marketing Efforts

A good marketing strategy is crucial in a time like COVID-19. These freelance professionals can help to boost your marketing efforts as you ride out the remainder of the pandemic, even if you can’t afford to hire permanent employees at this time. 

• Build positive relationships with your customers and promote your products and services via email with the help of a professional email marketer. 
• Hire a freelance writer or blogger to create content for your blog, social media pages, email campaigns, and business website.
• Manage and post content to your Facebook, Instagram, and LinkedIn channels by enlisting the help of a freelance social media manager. 

3. Plan a Safe Reopening

As coronavirus restrictions loosen throughout the U.S. and you get ready to reopen your brick-and-mortar business, these tips will help you to do it as safely and profitably as possible. 

• Review the State-by-State Business Reopening Guide from the U.S. Chamber of Commerce. 
• Replace old, worn, or dirty carpeting with inexpensive flooring options, install HEPA air purifiers, and add protective barriers wherever they’re needed.   
• Communicate your plans to reopen your brick-and-mortar business by sending emails to customers and posting updates on your website and social media channels. 

Nobody really knows when the pandemic will end, but these tips and resources will help your small business to survive the remainder of it. By creating a thriving remote work environment, kicking your marketing strategy up a notch, and planning a safe reopening, you’ll not only keep your business alive throughout the coronavirus crisis — but you’ll succeed in a post-pandemic world.