Natural Resources Conservation Public Outreach Campaign, Guam and the Marianas: Marine Environment
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Name of Contest
Natural Resources Conservation Public Outreach Campaign, Guam and the Marianas: Marine Environment
Describe your company and organization and target audience
We are a private environmental consultant helping the US Navy with a public outreach campaign regarding natural resources conservation. The target audience is the general public ages 6 to 99. It should be assumed that the audience does not have an in-depth understanding of natural resources conservation.
What do you need written
We need a slogan to promote conservation of the marine environment in Guam and the Marianas.
What is important
A short succinct phrase (preferably 6 words or less) to remind people that conservation of marine resources is important so that these resources will remain for this and future generations. People can do their part to protect these resources.
The slogan will be incorporated into a graphic design that will then be printed on swag items (i.e. water bottles and grocery totes). The swag will be distributed at environmental events in Guam and the Marianas. The not-yet-developed graphic will contain some of the marine species in Guam and the Marianas such as corals, sea turtles, manta rays, spinner dolphins, whales, dugongs and reef fish Some of the marine environment conservation issues for this area include: climate change, destructive fishing practices, irresponsible tourism, a high number of endangered species, and pollution. These issues will be discussed in a presentation and participants will be given a swag item to keep. The slogan on the swag should act as a reminder of the information they learned. (See Marine Environment Examples reference file for examples of some of the photos that may be used for this presentation). The swag item will also contain the NAVFAC logo (see reference file).
What do you not want
Avoid negative action words such as “destruction of” or “don’t”. We would like something that is catchier than the simplistic phrases “protect the marine environment” or “conserving our marine environment starts with you”. We do not want long phrases, as this will be incorporated into a graphic design.
Briefly describe your contest
Develop a short phrase that promotes conservation of the marine environment.