Akkadian Labs -a Web Design Contest by dlevy

Creative Brief

Contest received 28 entries and the contest holder has awarded a winner.

Company or website name

Akkadian Labs

Links to the website

https://www.akkadianlabs.com/

Describe your company and organization and target audience

We are an B2B software developer. Our products help companies streamline and automate the management of their Cisco phone systems.

Our target customer is an engineer in the IT department of a large enterprise.

The design should have the following


The goal of our re-design is to improve the conversion rate - i.e. get more site visitors to fill out a form requesting a demo or trial.
We are open to new layout, graphics, images, fonts, etc. This is basically a branding exercise. It should be bold and modern, but not too edgy. Well organized, not too busy. Easy to digest, with a concise value proposition and compelling ROI. Clear calls to action.
Our target customer is conservative and risk averse but appreciates modern design and technology.
Logo will not change, so homepage design should fit with logo, in terms of colors and feel.
Nav will not change.
We should leverage most, if not all, of the existing content on our current home page. Should be SEO friendly.
90% of our site visitors are from USA and 90% desktop (not mobile)

Briefly describe your contest

Re-design of homepage for a software company