Slogan Contest brief for ADVN Design Slogan

Name of Contest

ADVN Design Slogan

Describe your company and organization and target audience

Our company designs, manufactures and sells high end consumer goods focusing on sports, home and garden, and outdoor categories. Our target customer is a homeowner with a large disposable income who enjoys spending time outside either gardening, at the beach, or relaxing under a parasol umbrella in the backyard. We spend nearly two years designing and developing each new product. We sweat the details and ensure the products work exactly as they should and that they meet or exceed the customer’s expectation of quality. We strive to launch best in class products. We have spent the past two years in startup mode, and are beginning to role out our lineup. We have designed a new type of parasol umbrella, both large and small foldable (and easily storable) greenhouses, a beach BBQ, beach shelter, beach blanket, ball rebounders for soccer, baseball, and lacrosse, as well as a golf net.

What do you need written

I am looking for a tagline for our website and social media accounts that will help us communicate that our products are well designed, function as stated, and a great value.

What is important

I hope the tag line is easy to remember, that it is simple and effective at communicating what the customer is getting. No frills. They work and they work well. Sometimes, the products give you that “ah-ha” moment where you might think “Yeah, I wish they were all made that way.” At my last company that manufactured sports products I had the tag line "you came to win." I thought it worked well because it was focused on the customer, was sports related, and made you feel like you had made the correct choice. Another tag line I have always admired is Yetis "Wildly stronger, keeps ice longer." It really sticks in your head and describes what the company does perfectly. Our products do share a common theme of being outside and enjoying the outdoors or backyard. I hope we can find something that links those themes and connects with the customer that enjoys spending time at the beach, in the backyard, or gardening.

What do you not want

We want to present ourselves as selling durable, long lasting, well-designed products. We don't want anything that sounds cheap or like a gimmick. We want to present ourselves as professional and serious about what we do.

Briefly describe your contest

We need help creating a tag line for our company that resonates with our customers and our organization, a tag line we can be proud of.