Slogan Contest for

Rise Up Climbing marketing slogan

by riseupclimbing

Congrats to seemsgud for submitting the winning entry

40CREATIVES
208ENTRIES
5,393CONTEST VIEWS
$150.00PRIZE AWARDED

Name of Contest

Describe your company and organization and target audience

Rise Up is an indoor climbing gym in central Virginia. We are redrawing our marketing plan from the ground up and need a new slogan to go with our changed purpose and direction. View out web site at riseupclimbing.com.

What do you need written

We are in the process of rewriting our marketing plan and need a slogan that cleverly gets across the key components of our purpose. Those key elements which define the customer needs we satisfy and that were derived from market research are fun, fitness, and social in that order. The primary target market has the following characteristics: - 20 to 30 year olds - college or college graduates - white collar workers - typically single, some couple without children - outdoor and active sports oriented Our purpose is as follows: "We want to make fitness fun by sharing our love for indoor climbing with young adults." We need a slogan that says fun, fitness, and possibly social that plays off our unique positioning in the fitness world as an indoor climbing facility. The slogan should be short and pithy possibly with a bit of edginess.

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