Lucky George Farm -a T-Shirt Design Contest by lawdingo

Creative Brief

Contest received 118 entries and the contest holder has awarded a winner.

Company or website name

Lucky George Farm

Links to the website

Lucky George Farm

Describe your company and organization and target audience

We are a small family run farm in Iowa that raises animals for meat and fiber. Our saying is that on our farm we "Eat It or Shave It". We raise Large Black Pigs, goats, chickens, and quail for food. We also have Angora rabbits, Angora goats, and a llama for fiber production. We want people who support the farm to buy the t-shirts but our main focus are the people who want to wear a shirt that has our saying because they like the risque quality of it. The main focus of the shirt is the saying and then our twitter handle included. Passive marketing for the farm by folks is our main focus. The shirt design should be something that works for all genders. The design will be used on Kelly Green t-shirts and White t-shirts.

The design should have the following

We are looking for a design that uses the words Eat It or Shave It as well as our twitter handle @luckygeorgefarm. The design can be cheeky but we are looking for a balance. Something your grandma would wear because she loves the farm, worn by your lesbian 23 year old cousin, a shirt a woman would buy her beer chugging small town bar kinda guy husband, not to mention someone who just loves buying from local farms. That kind of balance in the design. We are thinking of putting our logo on the front and then have this design on the back but we are open depending on designs submitted.

Briefly describe your contest

Eat It or Shave It @luckygeorgefarm