Company or website name
Do you want any slogans or taglines on your logo?
Service or product provided:
Craft beer brewed in the Finger Lakes region of New York. We are going after the "average Joe" consumer and will be crafting our mainstream beer after the like of miller, bud and coors. We want to have a wide appeal and not be a niche product.
Target audience will be college kids, hunters, fisherman, blue collar workers, etc. We want to brew products that will appeal to local consumers as well as visitors to the area. Offerings will attempt to appeal to a very wide palette.
What should come to a customers mind when they see the logo:
Great beers, local presence, friendly atmosphere, good times. We are planning to incorporate as many locally sourced ingredients as possible and give people a real sense of belonging to the area.
What should not be in the design:
How will the logo be the used:
It will be used in all forms of marketing. Anywhere UBC will be, so will the logo. We intend to get the name out there any way possible.
The design should have the following:
Something that will eventually end up on beer cans, banners, pint glasses, t-shirts and the like. Nothing too crazy, we'd like to keep it fairly simple, but easily recognized.