DESIGN BRIEF
Company or website name
www.itsecuritywatch.com
Do you want any slogans or taglines on your logo?
NO
Service or product provided:
The website provides up to the minute information for IT professionals concerning security of networks, employees, applications - all things IT.
Target audience:
The target audience is IT professionals. From DBAs and sysadmins through managers and CTOs. They consume content online to keep up to date with the latest development and research new products. Not only the stereotype of techs, but the new generation
What should come to a customers mind when they see the logo:
the tech generation (think apple, ipad, blackberry)authoratative, professional, IT, trustworthy
What should not be in the design:
no shields, walls, locks, keys or other obvious "security" imagery.
How will the logo be the used:
website mainly - Will be used in ways a logo is generally used
The design should have the following:
needs some imagery/icon - looking for a theme/persona/ID for the site. Would like words and images combined in some way, however layout shape and style are at designers discretion.