Company or website name

https://evolvecfo2021.flywheelsites.com/ (We just need a new EvolveCFO logo)

Do you want any slogans or taglines on your logo?

Redesign our Business Logo - EvolveCFO

Who we are:

EvolveCFO

Describe your company and organization and target audience.

We are an accounting and CFO firm that wants to emphasize 1) tech-heavy and using up to date technology, 2) human-driven with real accountants and finance people who know what they're talking about. Our target audience are small businesses and startups that are just starting their bookkeeping or have a limited budget.

The design should have the following:

https://evolvecfo2021.flywheelsites.com/wp-content/uploads/2021/02/cropped-logo2-2.png. This is the logo we are redesigning. We want a logo that is 1) simple, 2) able to provide flexibility against a dark background or a light background, 3) emphasizes our tech-forward solution and humanness.

This is our color palette https://www.dropbox.com/s/h498bos9zjjdrwf/screen_shot_2021-03-15_at_4.52.26_pm.png?dl=0

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

We do not want this in the entries:

We would like to stay within our palette https://www.dropbox.com/s/h498bos9zjjdrwf/screen_shot_2021-03-15_at_4.52.26_pm.png?dl=0. We want to emphasize the Evolve as much as the CFO (we are not as much a CFO firm, as much as helping businesses evolve through stages of growth)

Full Design Brief