Writer's Secret Sauce

Company or website name

Writer's Secret Sauce

Describe your company and organization and target audience

Online educational community for beginning writers of all types of books, who want to develop the skills necessary to establish a career in publishing, either traditional or self-publishing. We teach the "Secret Sauce", those qualities that successful writers embody but that no one teaches.

The three areas of Secret Sauce are: craft, mindset and attitude.

Target audience: Either pre-published writers or those with 1-2 books published who want to take their career to the next level, or who are frustrated that they haven't reached the level of success that they want. Primarily women between the ages of 35-65. Primarily live in US/Canada, and are English-speaking. This is a new company formed by owners of existing, well-known online companies that sell courses that teach the craft of writing for aspiring authors.

The design should have the following

Name (Writer's Secret Sauce) and iconic, recognizable image.


Consider including the idea of a "secret ingredient" or "missing ingredient" into your design.

We're targeting writers, and teaching skills author's need, but we're having fun playing with the cooking metaphor in our teaching.

We want the overall takeaway of the logo to be a sense of discovering the magic/secrets to success, or uncovering secret information.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Feather quills

What style of logo would you like?

Colors to use in the design

Red #921515

Possibilities for additional colors:

Blue #004F92
Yellow #FF9D14
Green #159215

Briefly describe your contest

Looking for logo design that conveys the "Secret Sauce" to writing success.