DESIGN BRIEF
Company or website name
Travelers Choice
Do you want any slogans or taglines on your logo?
No
Service or product provided:
We are a wholesaler that manufactures travel goods, mainly luggage, duffels, bags, & lunch coolers.
http://www.travelerchoice.com/
http://02f7a73.netsolstores.com/coleman.aspx
http://www.overstock.com/search?keywords=coleman%20luggage&SearchType=
Target audience:
Our main target is for athletes or those who are into sports, those who love the outdoors such as camping or hiking, and travelers. Same market and target audience as Coleman.
What should come to a customers mind when they see the logo:
Outdoors, adventure, sporty, modern, stylish, durable, cool.
What should not be in the design:
Plain text or anything that looks like someone could have made in Microsoft word.
How will the logo be the used:
On our products, marketing materials, & website.
The design should have the following:
Unique text, an icon with the name included in it, an icon with the name next to it.The icon does not need to be next to the text, it could be overlapping for example. Any of these will do, or just something creative