Company or website name

The Kidz Club www.thekidzclub.com

Describe your company and organization and target audience

We are a medical daycare for children from birth to 18 years of age. All of the kids that we care for have medically complex conditions. Look at the company web page at www.thekidzclub.com

Our audience is parents and families with children that have these medically complex medical conditions and need around the clock medical care from nurses and also nurses and physician offices that care for and refer these children.

The logo needs to look professional/medical but also have a daycare type look. We don't want it to look to playful because caring for these children is serious and they have very extensive medical needs but we do like the children to have fun at the centers.

The design should have the following

the current logo has purple, green and a blue. See website www.thekidzclub.com
ideally the new logo would have some similarities but be more current as this one is 20 years old. We would like to rebrand over a few years to we hope to have a new logo that is similar color wise, etc. and make a slow transition to the new look so we don't think we want to be extremely different than the current one.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

blue, purple, green - see website www.thekidzclub.com

Briefly describe your contest

In need of an updated logo for medical daycare centers.