The Hot Tamale

Company or website name

The Hot Tamale

Slogan or Tagline

Best tamales & traditional Oaxaca food

Describe your company and organization and target audience

This is the first restaurant that will focus on tamales, instead of hamburgers. Tamales is one of the most original Mexican foods equal to the taco. Oaxaca is the home of the best tamale in Mexico. El hot tamale will focus on serving tamales in various ways, and some Oaxacan food. We want to serve the true traditional tamales flavors and we want our logo to say that in a very modern, simple but impactful way.

We are targeting the media class families, young professionals, and the lunch crowd.

This will be the first of a chain of restaurants that will focus only on tamales as their main product. Something similar to Chipotle. we are remodeling the first location i have added images to help you get the concept.

The design should have the following

The tamale is the main character, heterosexual or female. Since it is Esperanza's cooking, we thought a female could work. Modern, colorful, modern font and high impact design. Green, red, orange, yellow (tamale) black and white. I have attached some images below, that you can use to give you an idea. Is all about tradition and good food, presented in a very modern sign. There is 2 different kind of tamales, one is wrapped in a corn husk and the other in a banana tree leaf.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

A font that is difficult to read, Mexican flag, tacos, chilies. Purple color or blue.

What style of logo would you like?

Colors to use in the design

White, orange, red, yellow or beige for the corn husk, green, black

Briefly describe your contest

A future chain restaurant needs an original high impact tamale logo! for their restaurant location and products