The Granola Bar Pan

Company or website name

The Granola Bar Pan

Describe your company and organization and target audience

My business is Creations By Catrina and I design products that help simplify life. My tag line for my company is: simplifying life one product at a time. But I would like a logo for my product The Granola Bar Pan and it's exactly what the name implies. Some people say the name should be more creative but as a consumer I actually prefer to know what the product does right when I hear the name or look at it. Even though the name is kinda of simple I would like the logo to bring it that creative edge. The pan itself has 12 individual rectangular mold cavities and is the color orange. Not a super bright orange...it has a little red in it. Are you familiar with Pantone colors? It's close to their "spicy orange" color. My target audience are people who already eat granola bars, those who bake at home already and those who are already into healthy eating.

The design should have the following

I would love the design to include the color "spicy orange" since there is a lot of symbolism between the color orange and digestion/health. I like the concept of having balance in life: orange is a balance between red and yellow and I personally enjoying feeling balanced in life. I want people to see my product and be inspired to make small simple changes to be a healthier version of themselves. Some other concepts that are important to me are: imperfections are what make us all unique, we have the power to be choose to be healthy, "Great things are not done by impulse, but by a series of small things brought together." George Eliot.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

n/a

What style of logo would you like?

Colors to use in the design

red-orange, black, white, maybe yellow

Briefly describe your contest

Who can take a simple name like The Granola Bar Pan and turn it visually into a creative, exciting name??