Style Your Smile

Company or website name

Style Your Smile

Describe your company and organization and target audience

Style Your Smile is a recent start-up company that will focus on the cosmetic side of the dental industry. We are starting by introducing “Tooth Gems/Jewelry” to new clients. The gems/jewelry will be professionally attached to our client’s teeth. Clients will make an appointment to come in to our office and choose the color and placement of the gem/jewelry to be attached to the tooth.

Our gems are an easy and fun way for clients to express their unique style. The actual gem placement procedure is performed exactly like installing braces/brackets. Medical grade dental adhesive is applied to place genuine diamonds, Swarovski crystals, or real gold pendants directly to the tooth surface. It is then cured with a special UV light to lock in the bonding agent. The gems have a semi-permanent bond applied, meaning they can be removed at any time with no damage to the client’s overall tooth structure.

Our target audience will be new millennials and gen z, with ages ranging from 17 years of age to 28 years of age.

Although we are starting off with tooth gem/jewelry, we will be expanding our clients options to include professional teeth whitening within 6 months of our office opening. Within a year we will be a full groomed company with an office that offers tooth gem/jewelry placement and teeth whitening. During our company growth phase we will have agents marketing at tattoo/piercing shops, beauty salons and shopping malls to acquire more clients.

The design should have the following

We would possibly like to incorporate a tooth into the logo (maybe a mascot?) with our name included. We are also open to simple logo designs as long as they are impactful and powerful and speaks to the audience with or without our name attached. We prefer creative and original logo ideas, our company is a start up, so brand identity means a lot at this stage.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

What style of logo would you like?

Colors to use in the design

Our color pallet is #6fc3c0
A less saturated teal color that appeals to the health and beauty industry.

Briefly describe your contest

Professional Smile Designers