Logo Design Contest for Stockmans Casino


by derekdac
cup

congratulations to contest winner:

derekdac picked a winner in their Logo Design Contest for Stockmans Casino

Their contest received 151 entries by 57 designers, it was viewed 11396
times. They paid just $500.00 for the winning design.

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DESIGN BRIEF

Company or website name

Stockmans Casino

Do you want any slogans or taglines on your logo?

http://www.stockmanscasino.com - You can see the current logo there.

Service or product provided:

http://www.stockmanscasino.com Stockman's is an older casino in Fallon NV (near Reno). In addition to gaming facilities, we have 2 restaurants. Fallon is known as "the oasis of the desert". Stockman’s uses the line “It’s an oasis for winners”

Target audience:

Stockman's has traditionally appealed to a 65+ crowd. We are making an effort to appeal more to a younger, more affluent crowd (35-40). We are not targeting younger than that. Fallon NV is a dusty town. It's not high-tech or cutting edge.

What should come to a customers mind when they see the logo:

Old west, western, casino, cowboy, gambling, fun. They should feel the same feelings that rock and wood make you feel.

What should not be in the design:

No cactus. Also don't want it high-tech.

How will the logo be the used:

The logo will be used on a large sign out front, on company letterhead, on the new company website, etc.

The design should have the following:

Our logo has varied over the years, but it's currently "unique text". You can see our website for an example. We're open to ideas. I think unique text, illustration, and icon with the name included in it would be the best options.

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