Company or website name
Do you want any slogans or taglines on your logo?
http://www.stockmanscasino.com - You can see the current logo there.
Service or product provided:
Stockman's is an older casino in Fallon NV (near Reno). In addition to gaming facilities, we have 2 restaurants.
Fallon is known as "the oasis of the desert". Stockman’s uses the line “It’s an oasis for winners”
Stockman's has traditionally appealed to a 65+ crowd. We are making an effort to appeal more to a younger, more affluent crowd (35-40). We are not targeting younger than that.
Fallon NV is a dusty town. It's not high-tech or cutting edge.
What should come to a customers mind when they see the logo:
Old west, western, casino, cowboy, gambling, fun. They should feel the same feelings that rock and wood make you feel.
What should not be in the design:
No cactus. Also don't want it high-tech.
How will the logo be the used:
The logo will be used on a large sign out front, on company letterhead, on the new company website, etc.
The design should have the following:
Our logo has varied over the years, but it's currently "unique text". You can see our website for an example.
We're open to ideas. I think unique text, illustration, and icon with the name included in it would be the best options.