Stevenson-Weir / Southern, LLC -a Logo Design Contest by Kendrick81

Creative Brief

Contest received 561 entries and the contest holder has awarded a winner.

Company or website name

Stevenson-Weir / Southern, LLC

Describe your company and organization and target audience

We are Merging two Ready Mix Concrete Producer companies into one larger company called Stevenson-Weir / Southern, LLC. Stevenson-Weir (www.Stevenson-Weir.com) will own 60% of the new company and Southern Concrete (www.scmusa.com) will own 40%. Although the official name will be Stevenson-Weir / Southern, LLC we would like to brand it in a simpler acronym such as SWS Concrete, SWS, SWS Concrete Materials. Please visit each companies websites for reference.

The design should have the following

We would like to Combine Stevenson-Weir's green at around 60% and Southerns Yellow at around 40% along with a black, white or neutral colors for accents. This Logo needs to be able to be decaled on concrete truck doors and drums. We would like to see a design that takes in the heritage of both companies but with a new look.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

Kelly Green most prominent
Yellow
Black / Grey / Neutral

Briefly describe your contest

Develop a Lasting Logo that is Brand Recognizable in the Carolinas Construction Market with over 300 Commercial Vehicles