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Logo Design Contest for Spark Lab


by amakhanova
cup

congratulations to contest winner:

Design Brief for Spark Lab

Company or website name

Spark Lab

Do you want any slogans or taglines on your logo?

(Optional) Social perception @ Arkansas

Describe your company and organization and target audience.

I am a professor and researcher in Social Psychology - and I'm looking for a logo to represent my research lab. The lab is called the "Spark Lab" but it could also be SPARK Lab or SPArk Lab - it stands for Social Perception @ Arkansas (because I am faculty at the University of Arkansas).

I study how people perceive others, from strangers to their romantic partners. My research is very interdisciplinary, combining elements of psychology and biology. I often collect saliva samples to look at people's hormone levels - but that doesn't necessarily have to be in the logo! We're just very innovative with what we do - so the name "Spark Lab" also works because we try to spark people's interests in these endeavors.

The design should have the following:

I don't have a particular vision. Any references to psychology are of course good, same with things like the brain, research, looking at other people. My research often looks at potential evolutionary explanations for why people do what they do, so anything to do with cavemen is great but of course not a necessity. I was just thinking that -sparking- fire is often associated with cavemen.

This logo will be used for:

Online (website, online advertising, banner ads etc.)

We do not want this in the entries:

Not Available

These values are what the logo should communicate:

Feminine Masculine

Simple Complicated

Gray Colorful

Subtle Bright

Quiet Loud

Basic Luxurious

Expensive Affordable

Playful Serious

Modern Classical

Raw Refined

Exotic Ordinary

Sporty Elegant

Adventurous Safe

This is the style of logo the user would like.

Colors to use in the design:

No real preference, some things may vary just based on what symbol may be used. For reference but not for necessity: University of Arkansas main color is Cardinal Red.

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