Company or website name

South Florida Underwater Photography Society

Do you want any slogans or taglines on your logo?

we are hoping to rebrand our look

Who we are:

SFUPS

Describe your company and organization and target audience.

SFUPS is a non-profit organization dedicated to the promotion of underwater photography through its membership. The South Florida Underwater Photography Society was created in 1980 as a means and place for fellow underwater photographers to exchange and share ideas and techniques of underwater photography.

The design should have the following:

Our present logo is outdated and a bit "cartoony." We would like a more sophisticated mark, as we emerge as one of the top Underwater Photo Societies in the country. We have many award winning photographers in our group as well as many who have been published.

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

We do not want this in the entries:

Please make it uncomplicated. We do not want a busy mark. Please see our website at www.sfups.org and look at the member galleries, as well as logos of some of our sponsors to familiarize yourself with the underwater photo world. 2 tone might be nice.

Full Design Brief