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Logo Design Contest for Smart Trader


by ime_group
cup

congratulations to contest winner:

Design Brief for Smart Trader

Company or website name

Smart Trader

Do you want any slogans or taglines on your logo?

FX trading the smart way

Describe your company and organization and target audience.

B2B project of InterMoney Exchange (http://intermoney.biz Exchange Brokers; group of companies, currently specializing in Digital Currencies exchange).

Smart and powerful tool, we’ve created for ourselves. SmartTrader assists (Money Service) Businesses to trade digital and fiat currencies in favour of Clients the smart way, protecting against volatility by automatic trading at various platforms, hedging etc.

Our target audience: professionals, working in business development team of e-wallet providers and related industries (e-payments, payment processing). Mostly young (25-35 years), quite tech savvy people, primary business is finance. Mostly males, many are interested in Digital Currencies (Bitcoin, Etherium etc); usually from Europe, Asia and Africa.

The design should have the following:

We are delivering the following message: SmartTrader allows the businesses to get new amazing possibilities (the digital currencies are providing), minimizing the risks associated with using such new technology.

Professionality, progress, safety. Risks are under our control, you (our Client) get amazing growth potential.

The style should match our corporate logo: see the header of intermoney.biz. The SmartTrader logo would usually be placed not far from the IME Group logotype.

I believe the logo should use green and/or blue colors mostly, but can consider other options.

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)

We do not want this in the entries:

It’s better to avoid (IMO) the red and yellow colors – the goal is to associate the logo with stable, risk-free system.

The style should match our corporate logo: see the header of intermoney.biz. The SmartTrader logo would usually be placed not far from the IME Group logotype.

These values are what the logo should communicate:

Feminine Masculine

Simple Complicated

Gray Colorful

Subtle Bright

Quiet Loud

Basic Luxurious

Expensive Affordable

Playful Serious

Modern Classical

Raw Refined

Exotic Ordinary

Sporty Elegant

Adventurous Safe

This is the style of logo the user would like.

Colors to use in the design:

I believe the logo should use green and/or blue colors mostly, but can consider other options.

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