Logo Design Contest for Refresh Brussels


by proceed
cup

congratulations to contest winner:

proceed picked a winner in their Logo Design Contest for Refresh Brussels

Their contest received 171 entries by 115 designers, it was viewed 10197
times. They paid just $200.00 for the winning design.

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CONDENSED DESIGN BRIEF

Company or website name

Refresh Brussels

Do you want any slogans or taglines on your logo?

Refresh Brussels New Logo

Who we are:

Réinventons notre alimentation

Describe your company and organization and target audience.

This Company called "Refresh Brussels" is a center and idea community dedicated to durable food and creative cooking (creative kitchen) around the extra produced products. By extra produced we must see all the products that big groceries, food centers, distribution channels, food industry have in stock but can not sell anymore to the public. The Center will have his own grocery, an urban vegetable garden and will also organise in-house kitchen and cooking lessons. Finally, there will be a degustation and traiteur space in the center. The target audience is double: - Socially fragile people - Overall people from Urban cities (we start with Brussels) who are interested in an innovative, durable project.

The design should have the following:

We need a very attractive and sexy logo clearly oriented to the "Food" aspect of the company. This reference to food must be suggested, elegant and modern. An abstract reference to food can be used. The logo should have a meaning by itself, even without the baseline. You can put a stress on the "RE" (from REfresh) or on the FRESH (reFRESH). It's up to you. There should be some graphical part in the logo and this image might be positionned everywhere (even between the RE and the FRESH). But the overall shape of the whole logo must be rectangular (horizontal). Not too square... The logo will also be used as a brand and label to be placed on products sold in the grocery.

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

We do not want this in the entries:

no gardener, no fruits, nothing too childish.

Full Design Brief

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