Poppin Pizza

Company or website name

Poppin Pizza

Describe your company and organization and target audience

We are new pizza delivery company, think Dominos, Pizza Hut, Papa Johns, that is reinventing the way pizza is made and delivered. We sell a better quality pizza than the other guys and deliver it faster than anyone else (we aim to have your pizza in your hand ten minutes after you order - how's that for reinventing the process). We accomplish the fast delivery by optimizing the manufacture and delivery using technology and dynamic route planning, heavy use of technology and Apps (for ordering) and limiting the menu choice to only three types of pizza (plain, pepperoni and mushroom). A limited menu makes for a more efficient process which allows us to get your your dinner faster than anyone else. Our target audience is you. The Mom, teen, fraternity brother, crazy uncle, guy you passed yesterday in the park. We are different and so will be our logo.

The design should have the following

No pizzas! Our name says what we does, your logo will reinforce it through subtle design, simple layout and subliminal hints.

I love finding hidden meaning in logos, see the word MOM in the Wendys neckalce, the arrow in FedEx (between the E and the X), Tostitos (two guys eating salsa), Baskin Robbins (31 flavors), Le Tour de France (Biker riding).

I also like the interplay between color and white (good use of white space) - See Girl Scouts logo where a girl is seen in the white space, Pittsburgh Zoo and PPG Aquarium (Gorilla and Tiger using white space around the tree), Yoga Australia (continent of Australia in the legs of the ballerina)

While I didn't want a pizza on the logo, I want to subliminally see a pizza pie (not a slice) in the whitespace of the logo you make.

Please don't submit five versions of the same design with the only difference being a subtle difference, like a color shade. If we like your logo, we can tweak it to work perfectly.

Also, please don't submit your logo on a sample product or a simulated envelope, it tells us your logo can't stand on its own and the fluff surrounding the logo detracts from why we are here, to find the perfect logo.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

What style of logo would you like?

Colors to use in the design

Pantone 485
White
Black
Pantone 340

Briefly describe your contest

Only the BEST need read further - Make us a logo that's Simple, Complex and Subliminal that screams for people to order our Pizza Delivery