Company or website name

Oregon Student Equal Rights Alliance

Do you want any slogans or taglines on your logo?

The current logo that we are trying to get away from: http://www.orstudents.org/osera/

Service or product provided:

OSERA is a statewide coalition of college students in Oregon dedicated to equal access to higher education for lesbian, gay, bisexual, transgender, and queer individuals. OSERA is involved in grassroots organizing & advocacy on LGBTQ issues in Or

Target audience:

OSERA is made up of students, but also employs full time professional staff. The logo should both be identifiable with its students, but also professional enough for serious legislative work.

What should come to a customers mind when they see the logo:

Equality, advocacy, activism, pride, strength, community, safety, support, assertiveness, power, justice, Oregon, LGBTQ, students, people, legitimacy, professionalism

What should not be in the design:

There should not be the rainbow arch or any stereotypical use of rainbow coloring. While the colors of a rainbow can be included, they do not have to be.

How will the logo be the used:

Will be used in ways a logo is generally used. Will be appearing on paper materials, a website, and apparel and merchandise.

The design should have the following:

The letters OSERA should make up the main part of the logo, with the full name underneath or somewhere else.