Logo Design Contest brief for Oak Tree End Of Life Doula

Company or website name

Oak Tree End Of Life Doula

Slogan or Tagline

Would like to have company name be split with End Of Life Doula as the tag line and want the eye to go more towards End of Life Doula than to Oak Tree. As it is more important for people to see what I do rather than the name Oak Tree.

Describe your company and organization and target audience

Offering End of Life companionship, resources and services to dying, family and friends during the last year of life until after death with Vigal. As we all are going to die, my target audience is any human. However, it will primarily be those with terminal illness, disease and elderly who know death is within a year or are actively dying. I am not medical and really there to aid the dying and loved ones through this terrifying and deeply sad time.

The design should have the following

An Oak Tree. I would like roots showing, however do not necessarily want an equal portion of roots and limbs. I want roots to show but the prominent part should be the branches. I want some leaves on the branches (open to full tree or only some leaves). I would like a heart shape formed by the roots and possibly a bird or two either sitting in the tree or taking flight right from the tree. The concept is the Tree is the stability - wisdom - love - support - steadfast and the roots are the love and heart of this world what keeps the tree grounded, while the birds represent taking flight into the next world and letting go of its roots to be free. I am open to the Name/tagline being written around the tree with a circle or dome lines, or an organic box going through the middle of the tree with the name/tagline in it. The logo should be simple enough to look nice on a business card (not to intricate that it looks odd when you shrink it) but also not to basic that it looks low quality. My services are considered a luxury due to the fact that it is out of pocket and not all can afford it. However, they are still a humble, loving service so the logo should look high end but humble. It should look elegant, inviting, gentle. The viewer should feel trust, love and companionship.

This logo will be used for

Online (Website, facebook etc.)
Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

Must include the concept I have asked for. An Oak Tree, and incorporating a heart and birds. Open to the heart being in the roots or branches.