Logo Design Contest brief for Nonna Vecchio's High Protein Pasta Sauce

Company or website name

Nonna Vecchio's High Protein Pasta Sauce

Slogan or Tagline

No information provided.

Describe your company and organization and target audience

This is a start up company that is producing high protein, gluten free pasta sauce. Target market will be the fitness industry and consumers who are already purchasing added protein or gluten free products. The sauce will feature 8x the amount of protein and 4x the amount of antioxidants per serving than regular sauces. Imported San Marzano tomatoes are being used in conjunction with an authentic homemade recipe that has been passed down for generations. A tagline is still being decided on but we are going in the direction of something in the vein of "Traditional old-school flavor meets modern day nutritional needs" This logo will be the centerpiece of our brand. It is what will be on the jars and will be the main graphic on our website, social media accounts and any promotional items.

The design should have the following

One of the owners has a father that used to do graphic design 20+ years ago and came up with some ideas. I have uploaded the best version of his idea and something I came up with quickly on my own. We love the idea of a flexing or muscular looking tomato but are open to other design ideas. We are open to adding things like a chef hat, pasta, basil leaves or items like that if needed. This product is geared towards the health and fitness crowd so that is our primary concern. In saying that however, we cannot have it too "hardcore" as it also needs to turn off the vegan or mom buying it for a growing child's nutritional needs. Font does not have to be uniform but we are looking for a traditional authentic feel to the "Nonna Vecchio's" name. That is the company name as other products besides the sauce will be added as time goes on. "High Protein Pasta Sauce" I envision in all caps and is meant to stand out. Stamps such as GLUTEN FREE or PROTEIN ADDED (as examples) are encouraged but not mandatory. Remember this logo will be what is featured on the jar so we want it to "pop" as much as possible. We are most likely going to go with a very bright white or off white label background. The main colors that the website will have are black/white, red, and green

This logo will be used for

Online (Website, facebook etc.)
Print (business cards, letterheads, brochures etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

This design should not have this in the entries

something overly muscular or steroid looking. Something boring that looks like every other label.