Logo Design Contest for Newberry Paterson


by SueReb
cup

congratulations to contest winner:

SueReb picked a winner in their Logo Design Contest for Newberry Paterson

Their contest received 56 entries by 27 designers, it was viewed 5184
times. They paid just $175.00 for the winning design.

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CONDENSED DESIGN BRIEF

Company or website name

Newberry Paterson

Do you want any slogans or taglines on your logo?

Sharp yet soft and appealing to the eye, professional, humanistic element. Use of colours (Black, Platinum (silver) and Mint Green) represent calm, in

Who we are:

It's about People

Describe your company and organization and target audience.

Small to medium sized Australian Human Resources Consulting Firm with a human edge, we want to make a difference in people's lives by helping them develop into the best they can be, through coaching, mentoring, personality profiling, personal presentation, and communication. We want to help people build the best brand of themselves.

We would like a symbol of some kind (not cartoon like) but something that represents the evolution of a person and their development. We would like this positioned on the left hand side of the Newberry Paterson company name.

Our target audience is businesses and professional individuals however we will possibly be dealing with parents of high school aged children who are looking to enter the workforce - so we don't want our image to be super professional/corporate either - it needs to be a nice balance.

The design should have the following:

We really like the idea of Newberry Paterson and then underneath the slogan It's about People with a line either side of the slogan.

We also really like the use of 2 colours in the font - platinum (silver) and black.

Please use sharper fonts. Newberry Paterson can (potentially) be in full capital letters.

We like the look of a grey mint (pastel) colour that we think would be really soft and work well with the platinum and black - could the symbol be mint green please?

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

We do not want this in the entries:

No 'radical' colours such as Red, Yellow or Pink.

No cartoon like symbols or fonts.

Full Design Brief

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