Logo Design Contest for NAAF New Look


by alexanderfuller
cup

congratulations to contest winner:

alexanderfuller picked a winner in their Logo Design Contest for NAAF New Look

Their contest received 116 entries by 53 designers, it was viewed 2237
times. They paid just $55.00 for the winning design.

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CONDENSED DESIGN BRIEF

Company or website name

NAAF New Look

Do you want any slogans or taglines on your logo?

NAAF New Look - Simple, Modern Logo for Internal Project

Who we are:

Not Available

Describe your company and organization and target audience.

This is for a UPS internal project. NAAF (North American Air Freight) went through a big change over the past year (and still changing), and the project is called NAAF New Look. We changed perceptions of the product, improved it, and helped it grow. This logo will be used for the project going forward - and will be put onto items of recognition (shirts, mugs, backpacks, etc.).

The design should have the following:

The words "NAAF New Look" or "North American Air Freight New Look"
Looking for a clean, modern design that helps it stand out.
It could have one of these elements: airplane, sunglasses, sparkle (something new) - but it doesn't need any of those.
Ideally the logo could be long/horizontal or stacked.

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

We do not want this in the entries:

Do not include anything related to UPS or the UPS Shield. This logo will likely go alongside that logo already.

Full Design Brief

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