Company or website name
Do you want any slogans or taglines on your logo?
Service or product provided:
Online service to help people understand their savings and take definitive steps to grow their savings through 401K rollover instructions,Roth IRA education, guidelines on tax and financial planner questions as well as links to timely articles.
People who have already saved money, but haven\\\'t been confident in knowing how to manage it or assess the effectiveness of their financial planner. We\\\'re differentiated by giving them tools to determine best course of action.
What should come to a customers mind when they see the logo:
Serious, but not intimidating; Confidence that they can take the next step with our tools; Tools will be easy to use; this is a trusted site; investment of time and money will be returned multiple times.
What should not be in the design:
not that I know of
How will the logo be the used:
website, business cards, letterhead. The graphic part of the logo may also be expanded to use for product definition icons if we can strike the right balance.
The design should have the following:
We\\\'d like to have a logo with a graphic that could standalone and be recognized, and also combined with the company name and tagline. The company name is already quirky; the logo should convey competence without intimidation.