Logo Design Contest for Menoguard


by Menoguard-Probiotics
cup

congratulations to contest winner:

Menoguard-Probiotics picked a winner in their Logo Design Contest for Menoguard

Their contest received 83 entries by 43 designers, it was viewed 3983
times. They paid just $210.00 for the winning design.

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CONDENSED DESIGN BRIEF

Company or website name

Menoguard

Do you want any slogans or taglines on your logo?

Menoguard Probiotics Logo Design Contest

Who we are:

Not Available

Describe your company and organization and target audience.

Menoguard is a probiotic developed by a doctor who has been studying the correlation between certain probiotic strains and preventing hear disease in women.

We want to communicate the return to “youth” for health. This product will help combat some of the more frustrating symptoms of menopause while protecting against the very real health consequences of estrogen reduction.

Our target audience is a 45-70 year old woman. She has likely been raised with many traditional gender norms in advertising, but is from the baby boomer generation that pushed feminism to the forefront. We need to echo the softer, more feminine packaging without being overt and sexist (pink flowers) about it.

The design should have the following:

Colors: Lavender, Green, White
Icons: We need to indicate both medical credibility ( Doctor) and natural ( plant, tree, vine, flower)

This should be soft yet trusted, more rounded shapes but solid, not wispy.

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

We do not want this in the entries:

We do not want the color pink. We do not want airy or cartoony designs.

Full Design Brief

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