Logo Design Contest for Jonah Larkin


by jonahklarkin
cup

congratulations to contest winner:

jonahklarkin picked a winner in their Logo Design Contest for Jonah Larkin

Their contest received 729 entries by 337 designers, it was viewed 11916
times. They paid just $250.00 for the winning design.

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CONDENSED DESIGN BRIEF

Company or website name

Jonah Larkin

Do you want any slogans or taglines on your logo?

Logo needed for executive and life coach

Who we are:

Not Available

Describe your company and organization and target audience.

I am a life and executive coach for men between 35-55 years old. Many are business men either running their own business, work in a corporate environment or have had big success in business and are transitioning into the next phase of their life adventure.

Here is additional info
Jonah Larkin Branding

Brand Archetype: The Explorer

Values: Inspiration, Courage, Adventure, Exploration, The Unknown, Self Discovery, Energy, Liberation. Willing to go where things are uncomfortable but also provide the greatest value

Brand Voice/Tone: exciting, fearless, daring

Attitude: You’ve only got this one life, get out there and make it count. Heed the call of adventure-external and internal.

Sub Archetype: The Sage or Hero

Goal: To live an exciting and fulfilling life
Desire: Freedom-external and internal and be free to explore and discover
Fear: Feeling trapped
Strategy: Take the road less traveled

The Journey: The explorer is all about attaining self realization through discovery. There are 3 primary stages of the explorer journey

Get outside and explore the world
Look inside to find one’s own authentic identity in the world
Find your promised land

You decide where you’re going and no matter the circumstances-you are free

Influencer Archetype: The Sage or Hero

The design should have the following:

It should be clean and somewhat minimalist. It should be simple but powerful and communicate a sense of adventure, inspiration and insight.

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

We do not want this in the entries:

No comic sans, no weird cartoony pictures. Also please do not copy other designers ideas. No need to put the tagline into the logo.

Full Design Brief

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