InvestGuard

Company or website name

InvestGuard

Describe your company and organization and target audience

InvestGuard minimizes risk and maximizes the reward for buyers and sellers going through the mergers and acquisitions process. By issuing trust scores and providing an AI-enabled marketplace, InvestGuard brings transparency to an industry that is used to doing everything on a handshake. It allows parties on both sides of the table to build relationships built on trust. InvestGuard operates like an eBay for the sale of $10 million-$100 million companies.

In addition to the InvestGuard brand, there is the InvestGuard Index (a fund people can invest in) and the InvestGuard Exchange (where deals can be found and bidded on).

Our target audience comprises three very different groups:

1) Private Equity Firms (buyers) - This group has money to spend, and they are looking for an efficient way to find deals. Currently, they're relying on word of mouth, and everyone's finding and bidding on the same 10% of deals, which is driving up that cost. Having an exchange like this with deals already under LOI and vetted, would save them tremendous time.

2) Family Offices (buyers) - These buyers often are the ones providing the Private Equity funds with their money, but sometimes they want to avoid paying fees and go straight to the buyer. They are risk-adverse and they don't know how to find deals.

3) Independent Sponsors (sellers) - These individuals often work with a broker to try and sell a company. But they are responsible for bringing the money to the table, and once they've signed the letter of intent, they have a limited time (90 days) to raise the money and find the buyers or else they'll lose the deal. Having an exchange like this where they can list a company and have access to people ready to do deals would be a huge relief to what is often a stressful process for them (and one that might not have a high success rate.

The design should have the following

InvestGuard should inspire trust. It should be easy to add a word like "Index" or "Exchange" to the end of it to denote a different product line of the company.

It's a radically new way of doing business, and a technology-based one in an industry that's still operating the way it did in the 1960s, so it's important that the logo makes people feel as if they'll minimize risk and maximize reward by doing business with InvestGuard.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Don't make it too playful or feminine. The audience is going to be mostly men who are older Millennials, Gen X and Boomers.

What style of logo would you like?

Colors to use in the design

Green and/or Blue

Accents could be
Sand/Brown
Grey
Mauve

Briefly describe your contest

FinTech start-up looking for a logo that inspires trust, promises transparency