Hop Around

Company or website name

Hop Around

Slogan or Tagline

We Drive, You Drink

Describe your company and organization and target audience

This is a brewery tour bus company (we don't do tours of wineries/vineyards). We drive customers to various breweries within the city and surrounding area of Rochester, NY. We also educate our customers about the brewing process and how it affects the beers they're currently drinking. On the side, we teach some homebrewing, beer style, and beer/food pairing classes. Our target audience is anyone that is of legal drinking age in the U.S., which is 21+ years old.

The design should have the following

I would like to incorporate a "hop" cone/plant in the logo (the type used for brewing beer), and I'd like this aspect to be part of the main focus/emphasis of the logo. One of our programs involves hopping on and off the bus as we constantly drive to various breweries in the city, so the word "hop" is involved in a lot of our marketing materials. Examples of hop cones: https://www.bing.com/images/search?q=hop+whole+cone&FORM=HDRSC2

As far as the general theme, I work for Other Half Brewing Co., and our can art is fantastic! Please check out Instagram for examples of the can art and what the designs are like.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Nothing childish, but I do like artsy designs! The more creative, the better!

What style of logo would you like?

Colors to use in the design

Green seems somewhat obvious due to the "Hop" part of the name. However, I think bright and/or pastel type colors would work well.

Briefly describe your contest

A fun, eye-catching logo for a brewery bus tour company!