Great Lakes Construction Association -a Logo Design Contest by Newname

Creative Brief

Contest received 133 entries and the contest holder has awarded a winner.

Company or website name

Great Lakes Construction Association

Slogan or Tagline

Your Industry Connected

Describe your company and organization and target audience

Lake County Contractors Association is changing its name to Great Lakes Construction Association.

-The new name reflects our membership, which reaches beyond Lake County, and will enable us to continue to expand our membership around Illinois and the nearby Great Lakes states.

-By moving to "construction" association, we include those who provide services to contractors, including legal, accounting, marketing, suppliers and more.

-We were founded in 1947 the new Great Lakes Construction Association will continue to provide unmatched networking opportunities, keep you abreast of current trends, labor issues and give you a vital voice in government affairs. We are a clearing house of information for our members.

-In short, we are broadening our appeal and becoming more inclusive--reaching out to younger members of our field--while strengthening our services to make us more vital and vibrant going forward.

The design should have the following

reflect the construction industry

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

This design should not have this in the entries

Our organization is focused on all types of construction: underground, road and building so we don't want the logo to simply be a vertical building concept. We include everything. Below ground, vertical and above ground. Leave out "Buildings or vertical designs." Other associations in the area use buildings or something vertical for their logo. we are bigger than that. All construction...

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design


Briefly describe your contest

looking to expand our target reach while still staying connected to our core values that make us so special.