Company or website name
Do you want any slogans or taglines on your logo?
Service or product provided:
Food and supplements that support good health (hence "fuel"). Focus on convenient (read packaged and portable) solutions for people "on the go." Sold in sport environment but also want broad market appeal. Think Gatorade. Natural and Organic. Simple
Directed as if selling toward educated gym crowd. Triathletes, runners...with the ability to appeal to mom's, kids, workers. Whole Foods demographic. Desires "clean" products, nothing artificial, ethical, responsible company. Not bargain hunters
What should come to a customers mind when they see the logo:
Clean, straight forward, solid, nutrition, quality, premium, strong. Slight lean towards green, granola-crunchy type without alienating mainstream
What should not be in the design:
Nothing flashy or too modern. Were not a tech company.
How will the logo be the used:
General logo for branding food products, website. The way in which Gatorade is used for their products.
The design should have the following:
Up to designers discretion, will provide feedback with design, also see "reference work."
Clean, easy to read design of the word "Fuel"
Open to graphic ideas.