Logo Design Contest brief for Fermati Per Viaggiare / FERMATI PER VIAGGIARE (all caps or not)

Company or website name

Fermati Per Viaggiare / FERMATI PER VIAGGIARE (all caps or not)

Slogan or Tagline

Rediscovering Italy

Describe your company and organization and target audience

"Fermati Per Viaggiare" is a company that will SHOWCASE BEAUTIFUL AND UNDISCOVERED LOCATIONS to travellers to Italy (TARGET: All kinds of Italian- or English-speaking travellers interested in Italy, singles, couples and families with kids....) and will provide QUALITY INFORMATION on tourism, accommodation, quality restaurants and food, local wine and food promotion, local agriculture, local mountain and lakeside trekking and tours, promotion of local music events cultural festivals and museums, marketing of local products. What is your target audience? All kind of travellers interested in Italy, singles, couples and families with kids.

The design should have the following

What is the full name as you want it on your logo? => Fermati Per Viaggiare / FERMATI PER VIAGGIARE (all caps or not) Do you want any slogans or taglines on your logo? => Rediscovering Italy What service or product do you provide? => Tourism, accommodation, quality restaurants and food, local wine and food promotion, local agriculture, local mountain and lakeside trekking and tours, promotion of local music events cultural festivals and museums, marketing of local products What is your target audience? => All kind of travellers interested in Italy, singles, couples and families with kids. What style would you like your logo to be? Would you like unique text, an icon with the name included in it, an icon with the name next to it, an illustration, or a different style? => It can be the full name with one or more simple icons and the tagline, icons can be simple as for example on www.erbabrusca.it Do you want any specific ideas implemented into your logos? => Yes: specific ideas should be 2 in particular, the 1st is more important and the 2nd is more optional 1st idea: a stylized shape evoking a monastery complex called “Eremo Di Santa Caterina Del Sasso” on lake Lago Maggiore 2nd idea: a stylized version of a “1500’s fishermen boat” like those that were used on lake Lago Maggiore in 1500 (later in this questionary brief I add ideas and link to find images of both) What should come to a customers mind when they see your logo? => Stimulate curiosity on undiscovered destinations, curiosity about visiting the lakeside landscapes and everything else the website can showcase and offer Is there anything you would not like to see in your logo? => Nothing is excluded but the logo should develop the best stylized ideas from the 2 given subjects: the “Eremo...” and the “fishermen boat(s)” How will the logo be used? => Mainly on website, on videos, on social networks profiles, on Mobile Application icons. But also looking good on paper sheets, on tshirts, mugs, caps, etc etc... Do you have any files or images pertaining to your contest that you want the designers to view? => For the 1st idea (a stylized shape evoking a monastery complex called “Eremo Di Santa Caterina Del Sasso” on lake Lago Maggiore) (search on Google this: "eremo di santa caterina del sasso" => then click Images) http://en.stresatours.it/images/fotografie/fotogallery_s.caterina.jpg/450x450.jpg => For the 2nd idea (a stylized version of a “1500’s fishermen boat” like those that were used on lake Lago Maggiore in 1500) Not easy to find search keywords on Google but here below some examples of this type of fishermen boat: http://notizie.comuni-italiani.it/wp-content/uploads/2011/07/Lucia3.jpg http://notizie.comuni-italiani.it/foto/21795 http://www.ebay.it/itm/vecchia-cartolina-di-lago-di-como-pescatori-su-tipica-barca-lucia-/400516284479?pt=Cartoline&hash=item5d40a1803f What format do you want your logo to be designed in (.ai, psd, corel etc..)? => Vector (as I want to enlarge it if I want). But the format I will receive must be suitable for uploading in all the main social media profiles.

This logo will be used for

Online (Website, facebook etc.)
Print (business cards, letterheads, brochures etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

This design should not have this in the entries

=> Nothing is excluded but the logo should develop the best stylized ideas from the 2 given subjects: the “Eremo...” and the “fishermen boat(s)”