Logo Design Contest for Eve Coy

by evecoy

congratulations to contest winner:

evecoy picked a winner in their Logo Design Contest for Eve Coy

Their contest received 42 entries by 22 designers, it was viewed 3696
times. They paid just $250.00 for the winning design.

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Company or website name

Eve Coy

Do you want any slogans or taglines on your logo?

Eve Coy: A lingerie and lifestyle brand

Who we are:

No information provided.

Describe your company and organization and target audience.

Eve Coy is a women's lingerie line aimed at petite women. The brand image is feminine, flirty yet simple. A soft pastel purple is the colour of the brand. Our target audience is a woman who enjoys simplicity and femininity. She is both the career woman and the college woman. She enjoys spending on garments that make her feel comfortable and look her best. Essentially, our customer is one who prefers a line of undergarments that is the antithesis of the typical Victoria's Secret va-va-voom image. I want the audience to remember this brand as ultra feminine.

The design should have the following:

I really like the minimalist look of the Eberjey logo. Ideally, I would like a similar type of text however both Eve and Coy should have a capital on the first letter. I would also like to have the name Eve Coy on top of a smaller icon. The icon should be in a circle with the initials E and C inside. (Please make the two letters connect with each other while still remaining easy to read) The frame of the circle is simple but slightly and subtly decorative(think of a lace doilie). The background colour should be a soft pastel purple and the text in white. I want the audience to remember this brand as ultra feminine.

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)

We do not want this in the entries:

Nothing bold,loud,dull or complicated. Please do not add anything provocative or suggestive. I also don't want any characters included.

Full Design Brief

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