EARLY TACKLER

Company or website name

EARLY TACKLER

Describe your company and organization and target audience

Early Tackler is about parents who are able to tackle anything and their baby in early development. It is targeting a US market which is why I've used English words as the brand name. Early Tackler sells baby camping tent products, and later down the track baby products. It is innovative, employs design improvements at every step of the way and uses colourful yet modern designs that are practical and easy to use.

Early Tackler is about being in nature, the outdoors, adventure and family lifestyle. I want to portray the brand as strong, modern, futuristic, yet organic, earthy, natural and family oriented.

The design should have the following

- MOST IMPORTANT THING IN THE LOGO - I want the logo to envoke a feeling of being in nature, adventure, outdoors.
- Use the sun to symbolise Early and mountain for Tackler. To have the sun behind the mountain. Asymmetrical design welcomed.
- Other design concepts could be family, nature.
- The design should be minimal and modern in the sense that we want the logo to be easily recognisable and identifiable from afar.

This logo will be used for

• Online (Website, facebook etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

- The logo design must NOT be difficult to interpret - must be easily identifiable.
- The logo design must NOT be too complicated but minimalistic.
- The logo design must NOT be babyish or cutesy - but rather modern, natural, earthy, organic.
- DO make it family oriented
- The design must NOT be easily replicable. The font MUST be customised, or at least a font that is difficult to find and difficult to replicate.
- The text Early Tackler MUST be the same length as the logo design. It should NOT be longer in length than the logo. Make sure you align the text with the logo.
- Make sure the text is modern, futuristic, difficult to copy. If you use cursive, make sure it is in a brushstroke style that again is difficult to replicate. I prefer capitals, however if you feel the design is better without, feel free to try.
- The font MUST be cohesive with the logo. It should NOT differ to the point that they are better off without each other.
- Colour can be included however I will want the design to be in printable black and white.

What style of logo would you like?

Colors to use in the design

If you do decide to use colour, I suggest neon fuchsia, light kharki green, brown burgandy red, lilac. If you look up Aboriginal paintings (colourful ones) they will show you the type of colours used.

Briefly describe your contest

Design a logo for Early Tackler - a outdoors, adventurous, natural lifestyle brand for the family oriented.