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Logo Design Contest for Driverless


by tuckerellis
cup

congratulations to contest winner:

Design Brief for Driverless

Company or website name

Driverless

Do you want any slogans or taglines on your logo?

Presented by Tucker Ellis LLP

Describe your company and organization and target audience.

Driverless is a podcast that focuses on self-driving cars, autonomous vehicles, and artificial intelligence. The goal of driverless is to provide unique voices in these fields to our listeners and to help drive, literally and figuratively, the conversation surrounding this technology forward.

Our audience is the professional autonomous vehicle community.

Tucker Ellis is a full-service national law firm that has an 11-lawyer working group that specializes in artificial intelligence and autonomous vehicles. The podcast is to build awareness and establish our subject matter expertise

The design should have the following:

Some semblance of a car but with the name "Driverless" prominent. (The slogan should be small but legible.) For typefaces, we had in mind a stylized sans serif, but are open to ideas that pop. Examples of type faces we had in mind: Signika, Simplifica, Moderne Sans, Qanelas, Higher, Marbre, Arca Majora, Komoda, Unique, Adam. CG Pro, and Liquido.

The initial purpose for the logo will be for the podcast avatar, but we will undoubtedly expand to merch and other branded paraphernalia.

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)

We do not want this in the entries:

The logo should be avant garde but still professional.

These values are what the logo should communicate:

Feminine Masculine

Simple Complicated

Gray Colorful

Subtle Bright

Quiet Loud

Basic Luxurious

Expensive Affordable

Playful Serious

Modern Classical

Raw Refined

Exotic Ordinary

Sporty Elegant

Adventurous Safe

This is the style of logo the user would like.

Colors to use in the design:

The color palette should be mainly bright blues and whites. You can see our color scheme on the logo at our website: tuckerellis.com (best seen by clicking on menu, so the white letters flip to blue). We are open to variant shades of blue.

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