CEFLEX

Company or website name

CEFLEX

Slogan or Tagline

A Circular Economy for Flexible Packaging

Describe your company and organization and target audience

The CEFLEX project is a collaboration by c.a. 35 stakeholders from all parts of the flexible packaging value chain to:
• Get consumers to recognize the significant value added by flexible packaging in the circular economy through it’s resource efficient use of materials and by preventing food and packaging waste.
• establish collection, sorting, recycling and other recovery solutions for post-consumer flexible packaging across Europe, based on "end of life" technologies and processes to achieve the best economic, technical and environmental outcome for the circular economy.

Flexible Packaging is used as pouches, sachets, wraps or lids for many applications such as coffee, confectionary, snacks, cheese, yoghurt, soups, pet food but also cosmetics and others. It is made from plastic, paper and aluminium foil or a combination of these. Whilst CEFLEX is a material-neutral project, it will promote the use of flexible packaging.

The design should have the following

The focus on “flexible packaging” needs to be made tangible as does the reference to the Circular Economy. The attributes from the slogan should be either included in the logo or be part of an extended version of the logo.
Moreover, the logo should have a rectangular format with no background (detached). Here, it would also be nice to have a detached logo as well as a version with a colour-filled background.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Television/screen

What style of logo would you like?

Colors to use in the design

The choice of colour(s) is up to your creativity but should reproduce well when printed/copied in black and white.

Briefly describe your contest

Help design a logo for a project that aims to make your candy & ice cream wrappers more recyclable and ready for the circular economy