Company or website name
Braille Institute of America
Do you want any slogans or taglines on your logo?
Service or product provided:
Connection Pointe is a technology center that educates and trains people living with blindness on the latest accessibility gadgets and software. It will be the cornerstone of Braille Institute's new Hi-Tech/Hi-Touch strategy.
Blind and visually impaired individuals who are curious about using the latest accessibility technology to improve their lives. They are usually students of Braille Institute and range from teens to seniors.
What should come to a customers mind when they see the logo:
This is a place where the future is happening. This is a place where I can connect with my world. This is a place I am welcome. This is a place where I will grow. This place is exciting, advanced, and empowering.
What should not be in the design:
No symbolic or direct representation of sunglasses (do not want to encourage the stereotype) or guide dogs. No eyes (way overdone).
How will the logo be the used:
Printed on various materials and sizes. The logo will be used for posters larger than 36"x48", letter-sized printouts and t-shirts.
The design should have the following:
Horizontally laid out with "Connection Pointe" words stacked. While being unique, this logo should thematically relate to the existing family of Braille Institute logos. (see attached jpeg) Myriad Pro and Adobe Garamond Pro are used often here.