Logo Design Contest for Be That Coach


by sori123
cup

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sori123 picked a winner in their Logo Design Contest for Be That Coach

Their contest received 107 entries by 93 designers, it was viewed 8694
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CONDENSED DESIGN BRIEF

Company or website name

Be That Coach

Do you want any slogans or taglines on your logo?

Logo design needed for a technology-based sports coaching mobile/web app platform enabling coaches to optimize and collaborate with players, parents,

Who we are:

It Takes a Team

Describe your company and organization and target audience.

The logo will be for an app and eventually, the concept will transfer to web-based solutions. The company is based around providing better technological tools to coaches of youth sports. Initially, the app will focus on soccer and eventually cover other sports. So there should be the option to transpose minor sports graphics like a baseball instead of a soccer ball. The app will have numerous tools that help a team to keep organized, schedules, session training lessons, collaborate with file/image sharing, game play tracking, and many other features that enable data and technology usage to improve the coaching experience for coaches, players, clubs, and parents. We want coaches to "Be THAT Coach" that everyone talks about because they are organized, long-range planning, collaborate with others, and provide better visibility into team and player performance leveraging technology to optimize the experience.

The design should have the following:

The design should be able to look good either on a large printed banner for a trade event or on a button for an app. Must clearly reflect the values of using technology to improve the coaching experience specific to a given sport (soccer to start) with transposed sports related items for baseball, basketball, etc... The theme stays the same. The idea should involve simplicity in graphics incorporating the "Be THAT Coach" or "BE THAT COACH" verbiage. Upper case/lower case/bold/italicized combination variations of the words should be considered. The image should be visible if placed on top of a photo with a green field and preferably with a clear background where it can be transposed over multiple backgrounds. There could be graphics (ideally something unique and possibly a clipboard, whistle, or other items but if a whistle or clipboard it should look like nothing someone has done before) that incorporate an idea of what a coach is with the verbiage built into or around it. Other ideas might be to create a unique graphic logo that might encompass the phrase, "Be that Coach." In different font or upper/lower case combinations. Ideas may be combinations that range from sites like sportspathwaycoaching.com; www.brianmac.co.uk; premiersport.org; sportecoach.com.au; https://nflbills.files.wordpress.com/2016/09/coach-of-the-week-logo.jpg;

These sites are just examples to start the brainstorming process but not to be replicated other than style ideas. Technology must be clearly evident, as will the specific sport, the coach, the idea of what a coach does, must be strong in leadership as a design principle. Vivid and sharp colors, a possibility might be to look at past olympic or world cup logos. It might be possible to separate the graphic from the words but easily combined again. Perhaps there is a concept of the Coach leveraging the power of IT/the Cloud/other technology based visuals.

As a follow-up, i also have the www.bethatcoach.com domain registered in the event some larger images might incorporate the URL.

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

We do not want this in the entries:

Not be cartoonish. must not be too lengthy as it needs to fit in a button, but be very visible. Must not be an image that could not be seen against a grass/green field background.

Full Design Brief

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