Logo Design Contest brief for Africa Business Frontiers

Company or website name

Africa Business Frontiers

Slogan or Tagline

No information provided.

Describe your company and organization and target audience

We are an alliance of business consultants for Scandinavian businesses and investors interested in expanding in(to) Africa, combining a Scandinavian business culture and ethics with experience and insights in Africa. We offer market research, partner and client identification, and strategic counseling to international (primarily Scandinavian) businesses who wish to establish and expand their operations on the African continent across numerous sectors. The target audience are: - MDs/CEOs of (initially) Scandinavian businesses – both SMEs and multinationals in all industries - Aged 30-60, primarily male, affluent, well educated (university degrees in business/management, IT or engineering) - An openness to new (and unexpected) ideas and opportunities - Well-travelled and internationally minded See more here: http://africafrontiers.com/who-are-we/

The design should have the following

We would like the logo to strike the balance between clean, simplistic Scandinavian design and a symbol of Africa, preferably a lion or a creative graphic of the continent. Either way, the logo must be stylistic, iconic and graphic – not stereotypical symbols for Africa. We are open to creative interpretations of “frontiers” (those who went first and are now able to assist those following). The logo should express movement/progress without being aggressive. We prefer the title in three lines (as in current logo). Fonts, size, spacing, and color can be used to differentiate the three words in the company name. Focus on “Business”, secondly “Africa” and least on “Frontiers”. We prefer a logo with an icon and text. It will be a plus if the icon can be used separately. See inspirational logo designs here: http://africafrontiers.com/Logo/Logo%20-%20input.png

This logo will be used for

Online (Website, facebook etc.)
Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

Too many colors, “NGO feeling”, 3D or embossed effects, stereotyped items (African spear, shield, individual, growing plant, handshake, etc.)