Logo Design Contest for Abacus Motel


by Glenda Fitzpatrick
cup

congratulations to contest winner:

Glenda Fitzpatrick picked a winner in their Logo Design Contest for Abacus Motel

Their contest received 133 entries by 58 designers, it was viewed 4162
times. They paid just $250.00 for the winning design.

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CONDENSED DESIGN BRIEF

Company or website name

Abacus Motel

Do you want any slogans or taglines on your logo?

Seek a logo for Abacus Motel that reflects a relaxing reprieve from the harsh environment

Who we are:

You can count on us

Describe your company and organization and target audience.

The Abacus Motel Mount Isa is a 30-room motel located in a mining community in outback Queensland. The landscape has strong rich colours – the striking red soil is rich with minerals and the countryside has rolling hills. The traditional owners are the Kalkadoon people. Outback north-western Queensland is a harsh environment with temperatures reaching 50 degrees C in summer. The motel offers a refuge from the harsh conditions after a day working in the mines, on cattle properties or travelling long distances.

The clientele include:
• Corporate travellers and workers supporting the nearby industries
• Travellers driving the long distances between Northern Territory and the major cities of Townsville and Brisbane.

The design should have the following:

The design should highlight the property name “Abacus Motel” so that it is easily recognizable as a motel. It should have colours that stand out so that signage is easily seen from the road. The colours should reflect the environment of the arid outback (ochre & browns) or the mineral red in the soils. It should be simple. It should highlight that this is a welcome friendly reprieve from the harsh environment.

This logo will be used for:

Print (business cards, letterheads, brochures etc.)
Online (website, online advertising, banner ads etc.)
Merchandise (mugs, t-shirts etc.)
Signs (including shops, billboards etc.)
Television/screen

We do not want this in the entries:

Not Available

Full Design Brief

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