
Design Brief for AV Lofts
Company or website name
AV LoftsDo you want any slogans or taglines on your logo?
n/aDescribe your company and organization and target audience.
We are HOW group in Philadelphia. A real estate company that is a solution to all the needs in the community. The Abigail Vare School in South Philadelphia was purchased and renovated by our HOW GC group and will be converted into 44 unit apartments.*The design of the building very much like Ace Hotel in NYC by default and the website layout is going that direction as well.
The design should have the following:
"AV Lofts"I have the look book of the space but can't attach. I will upload to my instagram for your check out and see...keep an eye out for (non-concert) 10.6.18 posts @kiki.hanna
This logo will be used for:
Print (business cards, letterheads, brochures etc.)Online (website, online advertising, banner ads etc.)
Signs (including shops, billboards etc.)
We do not want this in the entries:
"school"These values are what the logo should communicate:
This is the style of logo the user would like.

Colors to use in the design:
Primary: Black and White/CreamSecondary: Crimson Red