Company or website name
Do you want any slogans or taglines on your logo?
Service or product provided:
ABPathfinder is a tool for Autism therapy. We use real-time data collection (on iPad or other), progress tracking and flexible curricula to support therapists, giving them more time teaching children. Better Tools, Better Outcomes is our tagline.
Our target is ABA therapy professionals such as BCBAs, Autism Therpay Centers, Special Ed Teachers and parents of autistic children.
What should come to a customers mind when they see the logo:
We need the following to come to mind: professional, trust, friendly, guidance, ease of use, something that will help children, modern/technology solutions
What should not be in the design:
I do not want to use puzzle pieces or ribbons. This is very common in autism designs (Autism Speaks, for example). We will partner with them, but don't want to give the impression we're mooching off them.
How will the logo be the used:
Webpages, brochures, tradeshow booth, general marketing
The design should have the following:
layout is at the designers discretion