Creative Brief

Company or website name

www.new79st.org

Describe your company and organization and target audience

A 75-year-old multi-ethnicity church that loves Christ and serves the community. Located in a major US city, with a continuously growing membership of 15- 35-year-old members. The ideal logo will be an urban and modern logo that represents well with adults but mostly teenagers.

The design should have the following

Church Name: New 79th Street Word Church The number “79” must be a dominant theme within the logo • Warm, embracing, joyful and uplifting • Logo should be able to stand with and without the full name of the church (i.e., “The bitten apple” from Apple Inc.; The “Nike swoosh” from Nike, Inc.; The “golden arches” from McDonald's, FedEx, or UPS) • No cheesy "clip art". (If crosses or doves are incorporated, please use them in a creative manner, not as an afterthought meaning just placed in the logo to make it look religious. )

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

• No cheesy "clip art". (If crosses or doves are incorporated, please use them in a creative manner, not as an afterthought meaning just placed in the logo to make it look religious. ) We do not want doves in the logo.

Colors to use in the design

BURGUNDY GOLD

Briefly describe your contest

CHURCH LOGO RE-FRESH