Creative Brief

Company or website name

www.meliorgems.com

Describe your company and organization and target audience

We are online diamond jewelry business catering to the budget conscious consumer. We primarily focus on engagement rings, wedding bands, anniversary rings and focused on providing high quality for the best price. We offer other jewelry but price range is limited to being between - 399 - 9999. We do our own manufacturing and sourcing for diamonds and do our own manufacturing. We are focusing on marketing to all ages but also to millenials. We offer limited models for the budget the consumer is after.

The design should have the following

Design needs to be creative and needs to have some color to reflect rubies/sapphires and there are two options - focus on the word Melior (as a brand name) and the word Gems can be simple. Or the word gems can be integrated in a creative way but does not have to be dominant. Try to integrate diamonds into the design and be creative.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

Colors to use in the design

Open to seeing differet options.

Briefly describe your contest

Logo for a high end business and growing over 50% a year.